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VOLKSWAGEN

THE NEW VOLKSWAGEN BEETLE

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CULTURAL TRUTH

Beetles species are declining in number because of climate change and damage to their habitats. 

 

INSIGHT

Volkswagen is uniquely placed to help protect its most iconic car's namesake. 

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EXECUTION

Volkswagen adopt two species of Beetle and call them 'The New Volkswagen Beetle', to raise
awareness about their decline, and change public opinion about Beetles. 

Beetle Hot Wheels

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To raise money to protect Beetle habitats, Volkswagen will 

partner with Hot Wheels to launch limited edition scale 
models of two species of Beetle. 

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