NIKE ACG

MADE OF TOUGHER STUFF

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CULTURAL TRUTH

There's nothing that older people love better than talking about how it back was in their day.

 

INSIGHT

Older People are the perfect ambassadors for the hiking, preparedness-focused 
brand Nike ACG, because they've literally seen it all before. 

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EXECUTION

Use badass older people and their experiences to show how
Nike ACG is made to last. 

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