ANJIE
& TOYE
TOBLERONE
BIPOLAR AWARENESS QUIZ
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CULTURAL TRUTH
People with Bipolar often feel misunderstood because misconceptions about
what the conditions symptoms actually are.
INSIGHT
Toblerone as a brand are all about triangles - ups and downs - and friendship.
Part of friendship is getting to understand what friends with Bipolar are going through more accurately,
so that you can offer them more helpful support.
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EXECUTION
Use Toblerone to help educate people about how multifaceted Bipolar is, and how individual each person’s experience of it is.
TOBLERONE QUIZ CARDS
Packs of Toblerone will come with the 'Mindangles' bipolar awareness quiz.
Questions focus in on getting to know friends as multifaceted people, at the same time as getting to know their mental state well.
Mindangles Plaques
Near official Toblerone stores, there will
be Mindangles cards made into plaques. These will encourage people to consider how well they know how their friends are feeling.
Toblerone friendship packs
Toblerone offer personalisable friendship packs, to get people in the giving and understanding spirit.
