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VASELINE
JUST PETROLEUM JELLY

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CULTURAL TRUTH

Many other health and beauty products advertise themselves on the basis of their complexity & complicated ingredients. 

 

INSIGHT

Vaseline is the definition of 'keep it simple stupid' - it doesn't rely on flashy ingredients or sensations to work. 

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EXECUTION

Advertise Vaseline by using its simplicity as an advantage. 

Vaseline to the side bar

To emphasise the simplicity of Vaseline, we'll launch a mobile

cocktail bar with a twist - all cocktails come with only two ingredients. 

Huh? 

On Twitter, Vaseline’s handle reply to popular jokes feigning confusion - they only understand the simplest.

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