top of page

ANJIE
& TOYE

DREAMS
GIVE OUTSIDE A BREAK
​
CULTURAL TRUTH
The outside world can be tough
​
INSIGHT
Dreams' comfortable and customisable beds can be your sanctuary.
​
EXECUTION
Show how bad things can get out there, and contrast it with the peace
that Dreams beds provide.
​






0800HELPME
​
Dreams will launch a hotline to help people stuck in social situations they don't want to be in.
When people text, they'll recieve an automated call back in five minutes, giving them a chance to fake an excuse to leave, and #GiveOutsideABreak.
The Break Safe
​
Dreams add the Break Safe to their website. For when you absolutely need to give outside a break, you can lock your work laptop inside for the night.

bottom of page