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DREAMS

GIVE OUTSIDE A BREAK

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CULTURAL TRUTH

The outside world can be tough

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INSIGHT

Dreams' comfortable and customisable beds can be your sanctuary. 

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EXECUTION

Show how bad things can get out there, and contrast it with the peace
that Dreams beds provide.

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0800HELPME

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Dreams will launch a hotline to help people stuck in social situations they don't want to be in.

 

When people text, they'll recieve an automated call back in five minutes, giving them a chance to fake an excuse to leave, and #GiveOutsideABreak. 

The Break Safe

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Dreams add the Break Safe to their website. For when you absolutely need to give outside a break, you can lock your work laptop inside for the night. 

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