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ANJIE
& TOYE
VISA
WEIRD APPROVED
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CULTURAL TRUTH
Many people have unusual talents that you wouldn't expect them to have.
INSIGHT
VISA can help people to express these unusual habits and put them out into the real world, because of how easy they make doing business online.
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EXECUTION
Advertise VISA by showing off people's unexpectedly weird sides.
Show off your Strange Side
On Tik-Tok, VISA encourage people to show off skills others might know they had, with the help of unlikely knitting influencer Jude Moore.
On Twitter, VISA challenge users to guess which of their partners made which product, to emphasise how hidden a talent can be.
The "Weird Approved" Museum
VISA partner with the Tate Modern to exhibit some of the most unique products that their users have sold online, complete with autobiographical information about how they came to fruition.
Plaque text:
"Helen James had always been obsessed with receipts. She remembers keeping her mother’s shopping receipts as a child, and marvelling at how long they were, even for a weekly shop. When she started making scarves she tried out a bunch of different designs, but she never expected her most unusual design to be her most successful one."
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